Key Notes
- Meliuz will vote on May 6, 2025, to adopt Bitcoin as its primary treasury asset.
- Stock surged 27% in five days following the announcement.
- Public companies added 95,431 BTC in Q1 2025, according to Bitwise.
Meliuz makes Bitcoin part of its long-term financial strategy
Brazilian fintech company Meliuz is proposing to make Bitcoin (BTC) its primary strategic treasury asset, expanding its cryptocurrency strategy following an initial BTC purchase in March 2025. The proposal will be voted on during a shareholder meeting scheduled for May 6, 2025.
The company emphasized that its core business, cashback and financial services, will remain unchanged. However, it aims to use cash generated from operations and strategic initiatives to accumulate more Bitcoin over time. Shareholders who held stock prior to April 14 and disagree with the move will be eligible to request reimbursement.
Market reacts positively to Bitcoin strategy
The market responded favorably to the news. Meliuz’s stock (CASH3) jumped from 3.28 BRL to 3.76 BRL after the announcement, marking a 14% single-day gain. Over the past five trading days, shares have surged 27%, closing at 3.85 BRL ($0.65) as of April 15, 2025, according to Google Finance.
If approved, Bitcoin will become Meliuz’s primary treasury reserve asset, and the company will pursue mechanisms to “incrementally generate Bitcoin” for its shareholders via operations or financial transactions.
Broader context: Corporate Bitcoin accumulation accelerates
Meliuz is one of 12 public companies that added Bitcoin to their balance sheets for the first time in Q1 2025, according to Bitwise. Altogether, public firms acquired 95,431 BTC during the quarter, bringing total corporate holdings to around 688,000 BTC.
Other new entrants include video platform Rumble, while longtime Bitcoin proponent MicroStrategy continued expanding its position. On April 14, MicroStrategy added 3,459 BTC at a cost of $285.5 million.
Long-term outlook: Strategic but volatile
Meliuz’s move aligns with a broader shift toward Bitcoin as a hedging and reserve strategy among public companies. While the decision has driven positive investor sentiment, Bitcoin’s volatility and regulatory uncertainties remain key risks. The coming quarters will reveal whether Meliuz’s bet on Bitcoin will deliver sustained value for shareholders.
