Kanye West (Ye) Launches YZY Token on Solana

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Kanye West, a rapper and businessman who goes by Ye now, has entered the cryptocurrency space with his new token, YZY, which was introduced on the Solana blockchain. Ye Pay and the YZY Card are also included in the proposal, which was unveiled by X on August 21. Market excitement was immediate; YZY’s value soared to about $3.2 billion before settling at about $1.3 billion. Ye characterises insider activity as the cornerstone of a “new economy,” despite some analysts’ worries about it.

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A crypto and finance journalist with over three years of experience turning complex market trends into stories that anyone can understand. With a strong background in covering business, finance, and digital assets, Nausheen has contributed to global media outlets including Reuters and CoinGape. Passionate about the fast-moving world of blockchain and emerging tech, she blends sharp analysis with clear storytelling, making insights valuable for both new readers and seasoned investors.