Verb Tech Allocates $713M to TON Strategy: Becomes Largest Public Toncoin Treasury

Key Takeaways

• The TON Strategy: Verb Technology Company, Inc.(VERB) now holds $713 million in Toncoin (TON), 5% of its circulating supply, after a $558M private placement.
• TON price edged up on the news, though it remains 60% below its June 2024 peak of $8.25.
• “TON Strategy Co. (TSC)” is the company’s new name, indicating a complete shift to blockchain treasury management.

From Video Tech to Crypto Vault: Verb’s TON Strategy

The NASDAQ-listed firm is not just playing with opportunism in crypto, but going in deep. Verb Technology Company, Inc. (VERB) has disclosed a treasury of $780 million with a $713 million allocation to Toncoin (TON), the native token of Telegram’s Open Network. Far from a speculative trade, this is a genuine strategy to be the largest public holder of TON and become instrumental in protecting the security of the staked network.

The transition follows the raise of $558 million in a private placement from more than 110 institutional investors, predominantly for the TON acquisition. Why TON? Telegram supposedly has more than 1 billion users, TON payment options, and Telegram’s mini-apps further generate the adoption runway. Verb explains they are not just building their balance sheet, but rather building an economic foundation of TON.

The Treasury Playbook: Staking, Stability, and Strategy 

Verb implemented an approach similar to MicroStrategy’s Bitcoin scheme but with a twist: TON staking rewards. Simply put, Verb is earning yield by holding 5% of TON’s supply, which will also help secure the network. Moreover, with a $67 million cash buffer, Verb has the operational flexibility to reinvest back into its operating model without being forced to liquidate due to volatility in the meantime. 

For TON holders, Verb’s move is both a blessing and a curse, as it validates the ecosystem, but also centralizes supply. For Verb, it is a rebirth, as they have transitioned from a legacy video tech company to a crypto-native treasury behemoth, and its new name “TON Strategy Co. (TSC)” says it all. 

"Crossing $780 million in assets just days after our private placement reflects the conviction behind $TON. This is more than building a balance sheet; it’s about contributing to the security of TON blockchain - where participants can build, transact, and benefit directly from the underlying financial protocols.” - Manuel Stotz, Executive Chairman of the Company.

Corporate Treasuries Start to Embrace Altcoins

Verb’s bet shows that Bitcoin is not the only game in town for public companies. As TON integrates further into Telegram, expect more companies to develop treasury strategies around altcoins.

Now Verb is also in the privileged group of companies participating in the blockchain treasury revolution, and with $713 million at stake, it’s not a joke.

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For more corporate crypto strategy stories, read: KindlyMD Buys $679M in Bitcoin: Healthcare Firm Now Holds 5,765 BTC