Key Takeaways
- Binance has launched Medá, a regulated Electronic Payment Funds Institution (IFPE) in Mexico, as part of its Latin America expansion strategy.
- The company has pledged over one billion pesos, or approximately $53 million, in investment over four years to support Medá’s development.
- Medá is authorized to handle peso deposits and withdrawals, enabling fiat transactions within the Binance ecosystem.
- The launch coincides with BNB approaching the $900 level, backed by strong on-chain activity and rising investor interest.
Binance has launched a new digital payments entity in Mexico called Medá, as part of its efforts to expand its presence in Latin America through long-term investment in financial infrastructure.
The new entity has been authorized as an Electronic Payment Funds Institution (IFPE) and will operate independently. It is set to receive more than one billion pesos, or approximately $53 million, in investment from Binance over the next four years as part of its regional expansion strategy.
According to the announcement, Medá has been approved by Mexican financial regulators to handle deposits and withdrawals in pesos. It will allow users to manage their funds within the Binance platform, which currently serves more than 285 million users worldwide.
The creation of Medá adds to Binance’s growing regulatory footprint, as the company holds licenses or registrations in 22 jurisdictions, including France, Italy, Japan, Brazil, and Argentina.
“In a highly concentrated market, Medá aims to become a leading alternative for peso transaction processing in the fintech space,” said Guilherme Nazar, Binance’s Regional Vice President for Latin America, adding that increased competition is expected to benefit consumers by improving quality and reducing costs.
BNB Nears Breakout as Binance Expands Regional Footprint with Medá
The launch of Medá comes as Binance’s native token (BNB) eyes the $900 level.
At the time of writing, BNB is trading at approximately 850 dollars, with analysts identifying the 866 dollar mark as a key resistance level, as a sustained move above this threshold could open the way for further gains.
In addition to price action, on-chain data indicates a sharp increase in network activity. The BNB chain is currently recording between two million and 2.5 million active addresses each day, outpacing major blockchain networks, such as Bitcoin, Ethereum, and Base. Transaction volumes have also risen, with daily activity reaching as high as 14 million transactions.
Despite the Supertrend indicator remaining negative, technical analysis suggests that BNB is forming a structure consistent with a potential upward breakout. Chart patterns on shorter timeframes point to a symmetrical triangle formation, which may indicate building momentum. A decisive move above the 866 dollar level could confirm the breakout and support a continuation toward higher price targets.
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