Key takeaways:
- Trump Media raised $2.5 billion to build one of the largest corporate Bitcoin treasuries.
- The deal includes stock and convertible notes, boosting the company’s liquid assets above $3 billion.
- CEO Devin Nunes labeled Bitcoin a “crown jewel” and a pillar of financial freedom.
- The market reacted with initial excitement but closed sharply down amid concerns over dilution and earnings.
Trump Media and Technology Group Corp. announced on May 27, 2025, that it has secured approximately $2.5 billion from institutional investors to establish a Bitcoin treasury, marking one of the most significant cryptocurrency investments by a public company to date.
According to the company’s announcement, the funds were raised through a private placement offering involving about 50 institutional investors. The deal includes $1.5 billion in newly issued common stock and $1.0 billion in zero-interest convertible notes with a 35% premium, and is expected to close by May 29, 2025.
The company plans to use the proceeds to purchase Bitcoin as a central financial asset, increasing its liquid assets to over $3 billion.
Trump Media CEO: Bitcoin is financial freedom
Trump Media CEO and Chairman Devin Nunes described the move as a step towards financial sovereignty and technological evolution. “We view Bitcoin as an apex instrument of financial freedom,” he stated. Nunes emphasized the investment’s potential to “insulate the company from financial institution discrimination” and to enhance upcoming features across its platforms Truth Social and Truth+.
‘America First’ vision expands through crypto
Trump Media’s Bitcoin treasury strategy supports its objective of becoming a diversified holding company rooted in America First economic principles. The company suggests future initiatives could include mergers and acquisitions, incorporating subscription payments, and introducing a utility token throughout its platforms.
Trump Media: What It Is and Why Markets Hesitated
Trump Media & Technology Group (TMTG), founded by U.S. President Donald J. Trump in 2021, is a Sarasota-based company operating at the crossroads of media, technology, and finance. It oversees Truth Social, launched in early 2022 as a “free speech” alternative to mainstream platforms, along with the streaming service Truth+ and the financial platform Truth.Fi. TMTG’s mission is rooted in President Trump’s America First agenda, aimed at resisting Big Tech censorship and establishing a sovereign digital ecosystem.
Despite these ideological foundations, the company’s market impact has been more volatile than visionary.
Following the announcement of its $2.5 billion Bitcoin treasury initiative, shares of TMTG (NASDAQ: DJT) surged more than 13% in pre-market trading—an early sign of investor excitement. Yet by market close, the stock had reversed course, ending the day down approximately 10.4% amid concerns about share dilution and the company’s limited revenue base.
Similarly, Bitcoin briefly spiked above $110,000 on the news before slipping back below $108,750, reflecting broader market skepticism.
In Conclusion
Trump Media’s ambitious $2.5 billion move into Bitcoin marks a pivotal moment in the convergence of politics, technology, and finance.
While the initiative aligns with the company’s ideological commitment to financial autonomy and digital innovation, the market’s mixed response highlights the inherent risks of high-profile strategic shifts in a volatile economic environment.
If executed effectively, this initiative could significantly bolster Bitcoin’s institutional legitimacy. By adding substantial holdings to its balance sheet, Trump Media may encourage other corporations and governments to consider similar strategies, potentially driving increased demand and price appreciation for Bitcoin.
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