CoinW, a worldwide crypto exchange that has a user base of over 20 million people around the world, has made an outstanding announcement for crypto and sports enthusiasts: the launch of Luka Modrić (the Magician) as its Global Brand Ambassador. As one of the most recognized professional footballers in the world (a six-time UEFA Champions League winner with Real Madrid and one of the sport’s most respected figures), Modrić adds stature to CoinW and will help them connect with elite athletes worldwide as they prepare for the 2026 FIFA World Cup.
Why Modrić and CoinW
A nice story: Luka Modrić’s career embodies perseverance, from overcoming early doubts (considered small and physically fragile to play top-level football early in his career) to winning football’s highest individual honor, the Ballon d’Or, in 2018. CoinW, on its side, draws a parallel to its own already long trajectory. Founded in 2017 amid industry chaos, the platform has grown through disciplined risk management, maintaining uninterrupted service even through the market crisis in 2022. The firm has been able to provide real time services to customers without interruption while protecting its customer data.
Through this partnership, CoinW exchange will create informative, relatable content about digital assets, aiming to educate people in a fun and engaging way. Over the next several months, the firm will produce thematic digital content and host interactive activities at the upcoming World Cup, designed to help football fans get involved with crypto through familiar sports elements.
Football and Crypto
Just like any other industry that uses famous figures to sell its products/brands, the crypto space is not immune to it. There are several entrepreneurs and multiple – in this case – football figures already pushing adoption through sophisticated and viral campaigns. Among the most famous crypto-sports collaborations are:
- Giorgio Chiellini: Brand ambassador for European crypto exchange Zondacrypto
- Patrice Evra and Sergio Aguero: Global ambassadors for its crypto-betting platform Stake
- Lionel Messi and Ronaldinho Gaucho: Solana-based token Watercoin promoters
- Andrés Iniesta and Yuto Nagatomo: Blockchain game Captain Tsubasa -RIVALS- ambassadors
- Kylian Mbappé: First player ambassador for NFT fantasy game Sorare in 2022
- Cristiano Ronaldo: One of the most famous partnerships in the space, with its own NFT collection, the CR7 ForeverZone.
Also, many crypto firms are already displaying ads in stadiums, concerts, teams’ jerseys, road-ad signs, etc. For some sectors this is OK, others have more controversial approaches, like politicians promoting blockchain projects, or going a bit further, crypto scams.
The Next Stages
Defining a relationship with Luka Modrić is another way that the exchange is continuing to position itself as a leading crypto company by creating a path for new users through the globally accessible sport of football. Luka has also launched his own token on Solana in 2025, $MODRIC.
CoinW has previously established itself as a leader in sports partnerships through official relationships with the Spanish La Liga and being the official Web3 partner for the East Asian Football Championship.
