Key Takeaways
- Trump Media, Crypto.com and Yorkville to form $6.4 billion CRO-focused digital asset treasury.
- The venture will hold nearly 19% of the token’s market capitalization.
- Funding includes $200 million in cash, $220 million in warrants, and a $5 billion equity line.
- The firm will operate a validator node to stake CRO and reinvest staking rewards.
- Founding partners committed to a one-year lockup followed by a three-year phased release.
Trump Media & Technology Group, Yorkville Acquisition Corp and Crypto.com announced on Tuesday their collaboration to launch Trump Media Group CRO Strategy Inc., a digital asset treasury company focused on the cryptocurrency Cronos (CRO), in a deal valued at more than $6.4 billion.
The planned venture aims to acquire and manage a substantial position in (CRO), the native token of the Cronos blockchain, and would mark one of the largest public commitments to a single digital asset. The company will be jointly owned by the three founding partners and capitalized through a mix of (CRO) tokens, cash, and a sizable equity facility.
At launch, the entity will hold more than 6.3 billion (CRO), nearly 19% of the token’s current market capitalization, alongside $200 million in cash and $220 million in mandatory-exercise warrants. Furthermore, an additional $5 billion equity line of credit from Yorkville affiliate YA II PN, Ltd. has been secured to fund future (CRO) acquisitions.
Stakeholders commit to multi-year equity lock-up
Founding shareholders, Trump Media, Crypto.com and Yorkville have agreed to a one year lockup on all equity and warrants following the close of the collaboration. The initial lock-up will be followed by a phased three year release schedule, aimed at stabilizing the venture during its early stage and reinforcing long term alignment among the partners.
CRO treasury strategy adopts validator model and institutional scale
Trump Media said the new company will allocate its treasury exclusively to (CRO) and operate a validator node on the Cronos network, allowing it to participate in governance, earn staking rewards and reinvest proceeds to grow its holdings. This approach marks a departure from traditional corporate treasury strategies by embedding the firm directly in blockchain infrastructure.
Commenting on the initiative, Trump Media CEO Devin Nunes said it reflects a broader shift toward digital assets with functional utility, and described the collaboration as a long term bet on crypto’s role in the financial system. “Financial markets are becoming increasingly digital every day,” he said.
“The sheer size and structure of this project will exceed the entire current market capitalization of (CRO), supported by over $400 million in cash and an additional $5 billion credit facility for further acquisitions,” Crypto.com Co-Founder and CEO Kris Marszalek said.
What is the Cronos blockchain
The Cronos blockchain, developed by Crypto.com, is designed to support low cost, scalable and interoperable smart contracts. It is integrated into Crypto.com’s broader payments and financial services infrastructure and is being positioned as a bridge between decentralized networks and traditional financial systems.
What This Means For CRO’s Future
The initiative could significantly increase on-platform utility for CRO, positioning the token not just as a treasury asset but also as a transactional currency embedded in consumer-facing products. By aligning with a major media brand and integrating into real world use cases, CRO could see a broader role within U.S. digital infrastructure and user adoption beyond the crypto-native audience.
Read More: French Chipmaker Sequans Plans $200M Raise to Boost Bitcoin Treasury Strategy
