Key Takeaways
- The National Crime Agency (NCA) launches the UK’s first Crypto Investment Fraud Protection campaign targeting men under 45.
- Over 17,000 crypto fraud reports were filed in 2024, with men aged 25-44 most affected.
- The campaign provides ten essential tips to identify and avoid cryptocurrency investment scams.
Table of Contents
New Front in Financial Crime Prevention
The National Crime Agency (NCA) in the UK has launched a pioneering program called Crypto Investment Fraud Protection, making it the first of its kind done by a government body on behalf of investors regarding crypto scams.ย
This campaign has been launched as a result of alarming new statistics showing that Action Fraud received over 17,000 fraud reports, within just over six months in 2024, with men aged 25 to 44 being the most victimized age group. The hope of this campaign is to disrupt the false narrative that scammers try to convey for gaining money quickly.

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Key Protection Strategies
The holistic Crypto Investment Fraud Protection program educates investors through multiple vectors:
- Recognition of unsolicited outreach via social media and dating applications
- Identifying fake “exclusive club” membership invites
- Awareness of high-pressure tactics to put in further investments
- Detection of nonsensical communication outside typical (business) hours
- Spotting instructions to keep an investment secret from family members

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From Crypto Dreams to Financial Nightmares
The message of the campaign, “Crypto Dream Scam Nightmare,” sums up the situation well; what is promised are returns that will ultimately lead to great losses. One victim of this form of fraud, as showcased in the campaign materials, thought he had turned his ยฃ28,000 investment into ยฃ400,000 in six months, but it was a scam, and all of his investment was extinguished.
This Crypto Investment Fraud Protection initiative emphasizes that genuine investment opportunities don’t pressure investors for payments or ask them to keep their participation secret.
โCrypto Investment Fraud is one of the fastest growing types of fraud in the UK, experienced by those who believe their โinvestmentโ will vastly grow their money. The knowledge that their money has, in truth, been stolen and they will never see any returns is a financial and emotional loss. Lives are destroyed and people can sometimes never be made whole after falling victim to this crime.โ - Nick Sharp, Deputy Director Fraud at the National Economic Crime Centre (NECC) in the NCA
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An Important Step to a Safer Investing Future
This new program, the Crypto Investment Fraud Protection campaign, represents an important milestone in public education about finance. As NCA Deputy Director Nick Sharp noted, “prevention remains equally as important as disrupting criminal networks.”
To this point, the agency will be helping potential investors learn how to spot warning signs, and law enforcement is trying to build a stronger first line of defense against increasingly complex crypto scams.
FAQs
Why is the NCA focused on crypto investment fraud protection?
The NCA has initiated the Crypto Investment Fraud Protection campaign due to the rise of cryptocurrency scams, which are among the UK’s fastest-growing frauds, costing victims millions each year and affecting men under 45 the most.
What are the main warning signs of crypto investment fraud?
The most important red flags to watch out for are unsolicited investment offers on social media, promises of exclusivity to access investment opportunities, pressure to invest more money, receiving communications outside of working hours, and instructions to keep your investments a secret from your friends and family.
How effective has this crypto investment fraud protection campaign been?
Although the launch is recent, the campaign is built on the fact that NCA data shows that over 17,000 victims fell prey to treatment from fraudsters in 2024 alone. The agency believes that, alongside the national and international work to disrupt criminal networks, prevention through education is a key element.
For more crypto crime-related stories, read: The TimesCrypto Crime Report: Unmasking the New Wave of Sophisticated Crypto Scams