Key Takeaways
- Emarat and Crypto.com to roll out crypto payments at 10 UAE fuel stations.
- Al Ameen Station in Dubai will be rebranded under Project Landmark.
- Customers will be able to pay with crypto and access exclusive offers.
- This move reflects a wider shift toward integrating digital assets into physical services.
Emirates Petroleum Company PJSC (Emarat) has partnered with Crypto.com to launch crypto payment services at its fuel stations.
According to the official announcement, the partnership will begin as a pilot at ten Emarat stations, allowing customers to pay with digital assets at checkout. The integration will enable merchants to accept cryptocurrency as part of their existing payment systems.
Crypto Branding Appears First at Emarat’s Al Ameen Station in Dubai
As part of Emarat’s Project Landmark initiative, the company is coordinating with Crypto.com to rename one of its service stations in Dubai.
The “Al Ameen” Station on “Al Wasl” Road will operate under the new name “Crypto.com Emarat Service Station.” In addition, the station will offer cryptocurrency payment options through Crypto.com’s platform.
“This partnership with Crypto.com introduces a new era of convenience and possibility for our customers,” said Ali Bin Zayed Al Falasi, Chief Retail Officer & Senior Vice President – Marketing at Emarat.
On a similar note, Mohammed al Hakim, President of Crypto.com UAE, added: “The UAE is a cryptocurrency market leader, and we are excited to partner with Emarat in bringing digital assets into its next era.”
Crypto Integrations with Physical Infrastructure Reflect Broader Trend
UAE tele giant du included cryptocurrency in its payment options, enabling customers to settle bills and purchase services using digital assets.
Additionally, in May 2025, Bitget Wallet partnered with Paydify to enable stablecoin payments at select real-world merchants. This move offers practical, everyday use for digital currencies.
Similarly, luxury fashion brands like Gucci and Off-White have introduced crypto payments in their stores across major cities such as New York, London, and Milan.
These developments reflect a broader shift toward embedding crypto into everyday transactions, positioning digital assets as part of evolving consumer infrastructure.
Read more: Market Digest: Steady Fed Rate Turns Markets Green, Bitcoin Approaches $100K Mark
