Key Takeaways
- JasmyLab launches JANCTION LINK, a creator platform that unifies content links and rewards viewer engagement.
- The platform plans to integrate blockchain tokens and on-chain metadata for verified creator ownership.
- The launch follows Jasmy’s Chainlink CCIP integration, aimed at strengthening cross-chain connectivity.
- JANCTION LINK bridges the creator economy and Web3, mirroring moves by Brave, Opera, and Telegram to bring blockchain into everyday digital use.
Table of Contents
Japanese blockchain firm Jasmy has launched JANCTION LINK, a platform operated by its subsidiary JasmyLab, enabling creators to consolidate links and award viewer points based on video engagement, with future integration of blockchain tokens and on-chain metadata in mind.
JasmyLab, established in Tokyo in June 2023, runs the platform as part of the JANCTION project, which focuses on decentralized infrastructure for creative and AI applications. The company draws on Jasmy’s existing GPU cloud and blockchain tools to integrate content production, rewards, and storage into a unified system.
JANCTION LINK allows users to combine content from YouTube, X, e-commerce platforms, and more into one mobile-accessible link, with viewer behavior, such as watch time, tracked through a points system that may later tie into blockchain tokens
JANCTION LINK was born from the desire to shape a cycle where ‘someone’s work gives birth to someone else’s next creation,’” said Hiroshi Harada, CEO of JasmyLab. “Not ending with one-time posts or plays, but making that experience a ‘trigger’ that moves the next story.
Jasmy Taps Chainlink’s CCIP for Multi-Chain Connectivity
The launch of JANCTION LINK comes on the heels of Jasmy’s March 2025 integration with Chainlink’s Cross-Chain Interoperability Protocol (CCIP), aiming to strengthen its multi-chain connectivity and position the company’s ecosystem for cross-chain token transfers.
Under that integration, Jasmy’s ERC-20 token (JASMY) became transferable between Ethereum and Base networks using Chainlink’s Cross-Chain Token (CCT) standard.
The upgrade expanded liquidity and interoperability for Jasmy’s blockchain and IoT ecosystem, while laying the groundwork for future applications across its affiliated projects, including JANCTION.
By adopting Chainlink’s CCIP framework as its canonical interoperability layer, JANCTION can support blockchain-based creative services, AI workflows, and content provenance systems, capabilities that may later connect with JANCTION LINK’s viewer engagement and rewards model.
We’re excited to adopt the Cross-Chain Token standard to power secure transfers of JASMY across Base and Ethereum,” said Hara, Chief Financial Officer of Jasmy Inc. “As the standard for cross-chain interoperability, Chainlink CCIP is key to expanding across the multi-chain economy.
Founded in 2016, Jasmy is one of Japan’s earliest blockchain and Internet of Things companies, known for developing tools that promote user control over personal data. Its subsidiary JasmyLab, formed in 2023, oversees the JANCTION project, which aims to combine decentralized GPU networks, AI tools, and creator-focused blockchain platforms.
Why This Matters
The creator economy is becoming one of the fastest-growing parts of the digital world, with millions of people make a living through videos, art, music, and social media.
Linking this economy with blockchain technology could make it fairer and more transparent. By recording ownership, engagement, and rewards on-chain, creators could keep better control of their work and earnings instead of relying only on platform algorithms.
Additionally, if more creator platforms start using blockchain-based tools, like tokens for engagement or verified digital ownership, it could help bring more people into Web3 in a natural way.
This idea is already taking shape elsewhere, with the Brave browser letting users earn crypto for viewing ads, Opera integrating built-in crypto wallets, and Telegram adding blockchain-based games and payments through its TON network.
Platforms like JANCTION LINK could follow a similar path, letting creators and audiences use blockchain features without needing deep technical knowledge. That shift could turn everyday online activity, like watching, sharing and supporting, into part of a wider decentralized economy.
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