Key Takeaways:
- Safety Shot announced the addition of the memecoin BONK worth $25 million to its corporate treasury.
- Safety Shot to undertake a 10% revenue-sharing interest in the BONK’s memecoin launchpad, BONK.fun (LetsBONK.fun).
- BONK jumps 6%; however, Safety Shot’s stock price reacts negatively to the announcement.
Nasdaq-listed company Safety Shot, Inc. (SHOT) announced $25 million addition of BONK tokens as a part of its corporate treasury, and in exchange, Safety Shot will be giving the BONK founders $35 million worth of special “Preferred Shares” in its company. This move is one of the rare instances wherein a publicly traded company has adopted a memecoin over Bitcoin (BTC) or Ethereum (ETH) in its corporate treasury strategy.
Prior to becoming a digital asset treasury firm, Safety Shot’s core expertise is in the beverage industry, which created the patented Safety Shot drink, designed to reduce the blood alcohol content. BONK is a popular community-driven memecoin on the Solana blockchain, featuring deflationary tokenomics that has also become the native token of the BONK.fun (LetsBONK.fun) launchpad. LetsBONK.fun produced more than $35 million in user fees in July 2025 alone.
Moreover, apart from the inclusion of BONK in Safety Shot’s corporate treasury, the company also secured a 10% revenue-sharing interest in its memecoin launchpad BONK.fun, the Solana-based platform that allows users to create and launch meme coins without coding experience. Furthermore, Mitchell Rudy, also known by his X username Nom, one of the founding members of the core BONK group, would be named to Safety Shot’s board of directors, which accounts for 50% of the board seats. Additionally, according to the press release, Safety Shot will reinvest 90% of the revenue from the launchpad into its treasury of BONK tokens.
The company has also reserved the ticker symbol “BNKK” with Nasdaq, indicating a complete strategic shift towards incorporating decentralized finance (DeFi) into its public market presence.
According to the press release, the CEO of Safety Shot, Jarrett Boon, framed the move as part of a broader corporate transformation:
We are deeply integrating with a proven, revenue-generating leader in the digital asset space. This strategy is about much more than holding tokens—it’s about building a sustainable, high-growth model for our shareholders.
Since the announcement, the price of BONK, worth $2 billion in market capitalization (cap), has increased by over 6% in a day, according to CoinMarketCap, at the time of writing. Nonetheless, the share price of Safety Shot reacted negatively; the stock price declined by 50% and 20% on August 11th and 12th, respectively.
The alliance is intended to improve Safety Shot’s financial standing, diversify its asset base, and open up new opportunities for shareholder growth.
This is the future of how digital assets and traditional finance will merge,” said Mitchell Rudy, a BONK founding core contributor who joined the Safety Shot’s Board of Directors.
