key takeaways
- Michael Saylor hinted at further Bitcoin purchases in recent social media posts.
- Strategy acquired 4,225 BTC for $472.5 million, raising its total holdings to 601,550 BTC.
- The company says its Bitcoin treasury now ranks ninth among S&P 500 firms, with its yield more than doubling in 2025.
Strategy Inc (formerly MicroStrategy), the largest publicly traded corporate holder of Bitcoin, may be preparing for another purchase, according to several posts on the social media platform X by Executive Chairman Michael Saylor.
On Saturday, July 19, Saylor posted “Working this weekend,” a remark interpreted by some market watchers as a possible signal of an impending Bitcoin acquisition.
The following day, Saylor posted “Stay Humble. Stack Sats,” alongside a snapshot of the company’s current holdings, highlighting that the Nasdaq-listed enterprise software firm, which began accumulating Bitcoin in 2020 as part of its capital strategy, now holds 601,550 BTC, valued at over $71 billion.
Strategy’s Bitcoin Push in Numbers
On July 14, the company disclosed its latest Bitcoin purchase, in which it acquired 4,225 BTC for about $472.5 million at an average price of $111,827 per coin. The purchase brought the company’s total holdings to 601,550 BTC, acquired for approximately $42.87 billion at an average cost of $71,268.
Ahead of its latest acquisition, Strategy highlighted the performance of its Bitcoin strategy in a series of posts on social media platform X.
In one post, the company said its Bitcoin reserves had pushed its treasury to ninth among S&P 500 firms, surpassing the cash and equivalents held by several companies, including Exxon Mobil (XOM.N), NVIDIA (NVDA.O), and PayPal (PYPL.O).
With a reported $71 billion in Bitcoin, Strategy’s reserves place it in line with tech giants, such as Meta, Apple, and Microsoft.
In a separate post, the company said its share price has more than doubled annually since it adopted a Bitcoin-focused strategy in August 2020. It reported a cumulative return of 3,5500% during that period, outperforming Bitcoin, the S&P 500, the Nasdaq-100, and other major asset classes.
Final thoughts
Strategy’s continued accumulation of Bitcoin has established it as a leading corporate participant in the cryptocurrency market, with its stock widely seen as tracking Bitcoin’s performance due to its large holdings.
Despite recent gains in its share price, this close correlation could contribute to increased volatility in its share price, as it tends to closely mirror fluctuations in the cryptocurrency.
However, Strategy’s sustained purchases play a critical role in strengthening confidence in Bitcoin among both institutional and retail investors, particularly as more companies explore digital assets as part of their capital allocation strategies.
Read More: Bitcoin vs. Ethereum: Who Will Dominate in H2 2025?
