Key Takeaways:
- Webull relaunches crypto trading services after a regulatory crackdown in 2023 under the Biden administration.
- The company plans to create a one-stop solution offering access to crypto, stocks, ETFs, futures and options under one roof.
- Approximately 28% of the US population owns crypto. In 2025, 14% of non-owners expect to buy, while 67% plan to increase their existing holdings.
Webull Corp (BULL) is a financial trading platform that offers stocks, ETFs, options, and futures. They have recently announced the relaunch of cryptocurrency services for U.S.-based customers. Webull had previously suspended its crypto operations during the Biden administration in 2023. Webull aims to provide a one-stop solution for customers, enabling them to trade in various asset classes.
Webull will offer 24/7 trading and access to over 50 tokens, including leading assets such as Bitcoin (BTC), Ethereum (ETH), and Solana (SOL). Previously, crypto transactions were limited to Webull Pay, the company’s standalone digital asset platform.
As reported by Bloomberg, Anthony Denier, Webull’s U.S. CEO and Group President, said the relaunch reflects both strong user demand and a changing regulatory climate.
When we removed crypto from the platform, it was against what our customers were asking for. With today’s clearer environment, this is a natural return to what our clients expect,” Denier noted.
Why Now?
The reason for suspending crypto operations in 2023 was primarily due to the need to get listed on the NASDAQ, as regulators under the Biden administration were scrutinizing crypto-related operations. However, the current political and regulatory environment has allowed Webull to focus back on its digital assets’ offerings.
Denier added that the company now plans a “full-throttle expansion into everything digital”, positioning Webull as a comprehensive platform where users can manage stocks, options, and crypto in one place.
Global Expansion Plans
Webull, which already serves more than 24 million customers worldwide, said crypto trading is currently live in the U.S. and Brazil, with further markets expected in the coming months.
The move comes as traditional banks and crypto exchanges clash over stablecoin regulation. Traditional financial institutions are fighting back against the recently passed Guiding and Establishing National Innovation for U.S. Stablecoins Act (GENUS Act). The GENIUS Act aims to establish a complete regulatory framework for stablecoins.
U.S banking groups have sent out letters to Congress, arguing that stablecoin issuers can use third parties such as exchanges to pass yields to the customers, which could shift approximately $6.6 trillion in deposits away from banks.
In response to this, crypto advocacy groups have also protested against Wall Street’s efforts to change the GENIUS Act, urging Congress to protect stablecoin innovation and consumer benefits.
What It Means for Traders
Webull will offer access to all asset classes under one roof, whether it’s crypto, stocks, ETFs, futures and options. This move is expected to significantly boost crypto trading volume among retail traders.
The main reason for Webull to relaunch its crypto services is primarily due to two reasons: firstly, the regulatory environment supporting crypto native and non-crypto native companies to establish or expand crypto-based services. Secondly, the users are demanding crypto-based investment options.
According to Security.org, approximately 28% of US people own cryptocurrency. In 2025, 14% of non-owners intend to purchase, while 67% aim to grow existing holdings. Market conditions will determine whether trading volume is expected to increase or decrease.
