Key Takeaways
- World Liberty Financial plans to roll out a crypto debit card, with a pilot due next quarter and full launch by late 2025 or early 2026.
- The Trump-backed firm is exploring tokenized commodities, paired with its USD1 stablecoin for transparency and trust.
- WLFI, the company’s native token, has faced volatility but introduced a buyback-and-burn mechanism to curb supply.
- Governance concerns, including a dispute with investor Justin Sun, continue to test WLFI’s adoption and credibility.
World Liberty Financial, a Trump-backed cryptocurrency venture, has outlined plans to expand its offerings with a debit card and tokenized commodities, signaling broader ambitions beyond its existing token and stablecoin products.
speaking alongside co-founder Donald Trump Jr. at the Token2049 conference in Singapore, Chief executive Zach Witkoff, announced the launch of a crypto-linked debit card.
According to Witkoff, the product is intended to give holders a way to spend digital assets directly in everyday transactions, effectively linking crypto balances with retail payments, with a pilot program planned for the coming quarter and a broader rollout targeted for late 2025 or early 2026.
The firm is also moving into real-world asset tokenization, with Witkoff citing commodities such as oil, gas, timber and cotton, which he said would be paired with its USD1 stablecoin to ensure what he described as the “most trustworthy and transparent” backing.
WLFI: A Volatile Path to Utility
World Liberty Financial’s native token, WLFI, has had a turbulent journey since its launch in September. Initially designed as a governance token, WLFI became tradable only after a July 2025 vote in which holders backed the move almost unanimously. Its debut on exchanges was marked by sharp price swings, underscoring both speculative interest and questions about the token’s purpose.
In an effort to stabilize its price swings, the project later introduced a buyback-and-burn mechanism that directs all protocol fees into purchasing WLFI on the open market. The strategy, which began with an initial burn of tens of millions of WLFI, is intended to reduce circulating supply and support long-term value.
In addition to sharp price swings and ongoing questions about WLFI’s utility, the token has faced governance headaches. Prominent investor Justin Sun, who reportedly invested about $75 million into the project, complained in September that some of his holdings had been frozen without notice. The company rejected suggestions it was targeting individuals, saying it may act against accounts flagged for “malicious or high-risk activity,” a stance that has fueled further debate over transparency and oversight.
Despite the turbulence, WLFI remains central to World Liberty’s broader ecosystem, with the token positioned as a utility layer for products, such as the firm’s USD1 stablecoin and planned tokenized commodities markets.
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